Newegg’s PC builder is looking to take over its rival’s market in the U.S. with a new model called the Bob the Builder.
The firm is aiming to build 100,000 units of the machine in the first quarter of 2021, or just over half of its current target of 80,000 machines per quarter.
It is a significant expansion over the company’s current model, which is a PC builder and also sells machines to the public.
The Bob the Builders will be built in the United States and will be available to buy from Newegg and other online retailers.
Newegg CEO Brian Wong said the Bob is aimed at bringing affordable computing and design to a market where “more than ever, the needs of consumers and the need for innovation are growing”.
The Bob is expected to start shipping in 2019.
It is being developed by the Newegg Group, which also owns the popular PC retailer Amazon.
Newell, which has about 200,000 PC-building employees, has a large presence in the PC and mobile computing space.
New products from Newell include the Mac mini, MacBook Pro and MacBook Pro with Retina display, the Dell XPS 13 and Dell XM-L1, the HP Pavilion 11 and the HP XPS 15, as well as the Dell E6420 and the Dell Laptop 11.
Newells PCs are sold in the UK, Germany, France, Spain, Australia, India, South Korea, China and Singapore.