India’s most anticipated album has been announced by a new company to build its own brand, build out its own digital music service and open its first brick-and-mortar store in 2019.
In a statement, Seraphines founder Ramesh Prakash said the studio had been created by two people with an initial focus on music.
It will build out a catalogue of more than 50 songs, from classical and R&B to rap, R&am and hip hop, and is expected to launch its first shop on December 19.
It is not yet clear how much of the album will be made available through Seraphunes, which has no digital platform yet.
Prakash had said in August that he had no plans to open a Seraphangeetan store, but was working on a plan to launch a digital subscription service in 2019 and open an outpost in Bengaluru.
He said the project was about a new way of doing business.
“We are not interested in being a standalone company,” he said at the time.
“Our vision is to be the leading digital music platform in India.”
“I feel it is a big challenge for India,” he added.
The move to establish a SerAPHangeeta store follows a series of high-profile moves by the company, which had announced a partnership with music streaming service Spotify last year.
Earlier this year, it had also launched a SerAmp streaming service for musicians.
Seraphines has not yet announced how much the SerAPHanges store will cost, but said it will aim to sell around 2 million albums a year by the end of the year.